The price of an extraordinary prize
You don't pay for the prize, you pay for the chance of it being won. The rarer the win, the lower the price compared with the prize. Here is our indicative grid in Australian dollars, from $5,000 to $10 million.
Certification plans
Running your competition is included in every plan. Price per competition, excluding GST.
Free
$0
per competition
Up to 1,000 entrants
With the ‘Certified by Luck For Good’ badge on your competition
Starter
$9
per competition
Up to 10,000 entrants
For creators and small businesses
Pro
$29
per competition
Up to 100,000 entrants
For brands and large communities
Unlimited
$99
per competition
Over 100,000 entrants
For national campaigns
Agencies
Unlimited certified competitions for all your clients, subject to fair use.
$49 per month
In every plan
- Draw fingerprint published before the competition and timestamped on a public blockchain
- Public verification page open to everyone
- Full competition management and AI-drafted T&Cs
- Draw report
Certification proves the technical fairness of the draw. It is not a substitute for an independent scrutineer's report.
Indicative price grid
$5,000
A weekend away in Byron Bay
1 in 10,000
$750
to pay, or 15% of the prize
1 in 50,000
$500
to pay, or 10% of the prize
$10,000
A trip to Europe
1 in 10,000
$1,500
to pay, or 15% of the prize
1 in 100,000
$900
to pay, or 9% of the prize
$50,000
A brand-new ute
1 in 50,000
$5,000
to pay, or 10% of the prize
1 in 250,000
$3,000
to pay, or 6% of the prize
$100,000
A year's salary
1 in 100,000
$9,000
to pay, or 9% of the prize
1 in 500,000
$4,000
to pay, or 4% of the prize
$500,000
A home deposit and then some
1 in 250,000
$30,000
to pay, or 6% of the prize
1 in 1,000,000
$15,000
to pay, or 3% of the prize
$1,000,000
A million dollars
1 in 500,000
$40,000
to pay, or 4% of the prize
1 in 2,500,000
$20,000
to pay, or 2% of the prize
$10,000,000
Ten million dollars
1 in 1,000,000
$300,000
to pay, or 3% of the prize
1 in 5,000,000
$150,000
to pay, or 1.5% of the prize
Indicative prices excluding GST, calculated for a standard campaign. The final price depends on the mechanic, the duration and the expected number of entries.
What drives the price
- 1
The odds of winning
This is the main factor. For the same prize, 1 chance in 10,000 costs far more than 1 chance in 5 million.
- 2
The prize amount
The price is proportional to the prize. At equal odds, a prize twice as big costs twice as much.
- 3
The mechanic and duration
Winning number, exact prediction or live challenge: each mechanic has its own profile. The length of the competition and expected participation fine-tune the price.
Included in the price
- Creating the competition and its dedicated page
- Running the competition and its T&Cs, by Luck For Good
- Certifying the draw, verifiable by anyone
- Paying the prize to the winner and the agreed share to the charity
Pricing questions
Is the price shown final?
No. The grid is indicative and excludes GST. The final price is set in your quote, based on the mechanic, duration and expected participation.
What if nobody wins?
The price is still due: it covers creating, running and certifying the competition, and the commitment to pay the prize. Your community played for a real dream, with a real chance of winning.
Is the charity's share added to the price?
No. It comes out of the prize, between 20 and 50%, and is announced in the T&Cs from day one.
A product for every way to play
Get the price for your competition
Tell us about your brand and the prize you have in mind: you get competition concepts and an indicative price.