Luck Brands
A national campaign with a jackpot worthy of your brand.
Put a prize on the line that gets the whole country talking, without setting the money aside. We design the mechanic, the T&Cs and the certification with you, and we guarantee the prize.
- Prizes
- $50,000 to $10M
- Buying
- Tailored quote
- Tracking
- Entry reporting
Formats
- Available
The long-odds jackpot
A prize of up to $10 million, backed by a very low probability, for a campaign the whole country talks about.
- Available
The unique code
A code on pack or on the receipt, and always a free way to enter online, as a no-purchase-necessary competition requires.
- Available
The tipping comp
A tipping card across a whole season, from Round 1 to the AFL Grand Final, that keeps your brand in the conversation for weeks.
Money back if
If Australia wins the Ashes, purchases made during the promotion are refunded. You pay a fixed price, and Luck For Good funds the refunds if it happens.
Formats on quote are priced case by case, once we have reviewed the mechanic.
Prize examples
$100,000
A year's salary
1 in 500,000
$4,000 to pay, or 4%
$1,000,000
A million dollars
1 in 2,500,000
$20,000 to pay, or 2%
$10,000,000
Ten million dollars
1 in 5,000,000
$150,000 to pay, or 1.5%
Indicative prices excluding GST, confirmed in your quote.
How it works
- 1
Scoping
Goals, audience, timing and channels: we shape the campaign with your teams.
- 2
Mechanic and price
Mechanic, T&Cs, certification and price are signed off before launch.
- 3
Launch and draw
We track entries, and the draw is certified and verifiable by anyone.
20 to 50% of every win goes to a children's charity.
See the charities we want to support