Luck Brands
A nationwide campaign with a jackpot worthy of your brand.
Put a prize on the line that gets the nation talking, without setting the money aside. We design the mechanic, the terms and the certification with you, and we guarantee the prize.
- Prizes
- £50,000 to £10m
- Buying
- Tailored quote
- Tracking
- Entry reporting
Formats
- Available
The long-odds jackpot
A prize of up to £10 million, backed by a very low probability, for a campaign the whole country talks about.
- Available
The unique code
A code on pack or on the till receipt, and always a free route to enter online, as a no-purchase-necessary prize draw requires.
- Available
The competition grid
A grid of predictions across a whole competition, from the FA Cup third round to the final, which keeps your brand in the conversation for weeks.
Money back if
If England win the final, purchases made during the promotion are refunded. You pay a fixed price, and Luck For Good funds the refunds if it happens.
Formats on quote are priced case by case, once we have reviewed the mechanic.
Prize examples
£100,000
A year's salary
1 in 500,000
£4,000 to pay, or 4%
£1,000,000
A million pounds
1 in 2,500,000
£20,000 to pay, or 2%
£10,000,000
Ten million pounds
1 in 5,000,000
£150,000 to pay, or 1.5%
Indicative prices excluding VAT, confirmed in your quote.
How it works
- 1
Scoping
Goals, audience, timing and channels: we shape the campaign with your teams.
- 2
Mechanic and price
Mechanic, terms, certification and price are signed off before launch.
- 3
Launch and draw
We track entries, and the draw is certified and verifiable by anyone.
20 to 50% of every win goes to a children's charity.
See the charities we want to support