Luck that grows your audience. And brightens a child's day.
We create your game, certify the draw and guarantee a prize big enough to get the whole country talking. And when someone wins, up to half goes to the children who need it most.
A product for every way to play
Solutions
A game ready to publish in minutes
- 1
Imagine the game
Describe your brand or channel. The generator suggests game concepts suited to your audience, built on tried-and-tested mechanics.
- 2
Publish your page
Your game gets its own mobile-first page on luckforgood.com. Pop the link in your bio and let your community enter for free.
- 3
Certified draw
The draw is committed before the game and revealed after it. Anyone can verify the result. If luck strikes, the prize is paid and the charity receives its share.
From £5,000 to £10 million
For the same prize, the price depends on how rare the win is. Here are some indicative prices; the final price is confirmed in your quote.
£5,000
A dream weekend in Paris
1 in 10,000
£750
to pay, or 15% of the prize
1 in 50,000
£500
to pay, or 10% of the prize
£10,000
A trip to the other side of the world
1 in 10,000
£1,500
to pay, or 15% of the prize
1 in 100,000
£900
to pay, or 9% of the prize
£50,000
An electric car
1 in 50,000
£5,000
to pay, or 10% of the prize
1 in 250,000
£3,000
to pay, or 6% of the prize
£100,000
A year's salary
1 in 100,000
£9,000
to pay, or 9% of the prize
1 in 500,000
£4,000
to pay, or 4% of the prize
Indicative prices excluding VAT, calculated for a standard campaign. The final price depends on the mechanic, the duration and the expected number of entries.
See the full price list20 to 50%
of every win goes to a children's charity
You choose the charity when you create the game. If luck strikes, the winner and the charity share the prize, in the split announced from day one.
The charities we would like to supportA draw anyone can verify
Before the game, we publish the fingerprint of the draw. After it closes, we reveal the key. The result can be recalculated in one click, without having to take our word for it.
Verify a drawYour questions
Who pays for the prize guarantee?
The brand or creator partnering on the game. Luck For Good organises the game. Entry stays free for players, with no purchase necessary.
Why is the price so low compared with the prize?
Because you are not paying for the prize, you are paying for the probability that it is won. The rarer the win, the lower the price as a share of the prize.
What happens if someone wins?
The winner receives the prize and the charity receives the share set out in the terms, between 20% and 50% of the win. You pay nothing beyond the agreed price.
How do I know the draw isn't rigged?
The fingerprint of the draw is published before the game starts. After it closes, the key is revealed and anyone can recalculate the result on the verification page.
What kinds of games can you organise for us?
Winning number, exact score prediction, perfect grid or filmed challenge. The concept and the look are yours; the mechanic comes from our catalogue of proven mechanics.