The price of an extraordinary prize
You don't pay for the prize, you pay for the chance of it being won. The rarer the win, the lower the price compared with the prize. Here is our indicative price list, from £5,000 to £10 million.
Certification plans
Running your prize draw is included in every plan. Price per prize draw, excluding VAT.
Free
£0
per prize draw
Up to 1,000 entrants
With the ‘Certified by Luck For Good’ badge on your prize draw
Starter
£9
per prize draw
Up to 10,000 entrants
For creators and independent businesses
Pro
£29
per prize draw
Up to 100,000 entrants
For brands and large communities
Unlimited
£99
per prize draw
Over 100,000 entrants
For national campaigns
Agencies
Unlimited certified prize draws for all your clients, subject to fair use.
£49 per month
In every plan
- Draw fingerprint published before the prize draw and timestamped on a public blockchain
- Public verification page open to everyone
- Full prize draw management and AI-drafted terms
- Draw report
Certification proves the technical fairness of the draw. It is not a substitute for a report by an independent adjudicator or court officer.
Indicative price list
£5,000
A dream weekend in Paris
1 in 10,000
£750
to pay, or 15% of the prize
1 in 50,000
£500
to pay, or 10% of the prize
£10,000
A trip to the other side of the world
1 in 10,000
£1,500
to pay, or 15% of the prize
1 in 100,000
£900
to pay, or 9% of the prize
£50,000
An electric car
1 in 50,000
£5,000
to pay, or 10% of the prize
1 in 250,000
£3,000
to pay, or 6% of the prize
£100,000
A year's salary
1 in 100,000
£9,000
to pay, or 9% of the prize
1 in 500,000
£4,000
to pay, or 4% of the prize
£500,000
A flat in London
1 in 250,000
£30,000
to pay, or 6% of the prize
1 in 1,000,000
£15,000
to pay, or 3% of the prize
£1,000,000
A million pounds
1 in 500,000
£40,000
to pay, or 4% of the prize
1 in 2,500,000
£20,000
to pay, or 2% of the prize
£10,000,000
Ten million pounds
1 in 1,000,000
£300,000
to pay, or 3% of the prize
1 in 5,000,000
£150,000
to pay, or 1.5% of the prize
Indicative prices excluding VAT, calculated for a standard campaign. The final price depends on the mechanic, the duration and the expected number of entries.
What drives the price
- 1
The odds of winning
This is the main factor. For the same prize, 1 chance in 10,000 costs far more than 1 chance in 5 million.
- 2
The prize amount
The price is proportional to the prize. At equal odds, a prize twice as big costs twice as much.
- 3
The mechanic and duration
Winning number, exact score prediction or live challenge: each mechanic has its own profile. The length of the game and expected participation fine-tune the price.
Included in the price
- Creating the game and its dedicated page
- Running the game and its terms, by Luck For Good
- Certifying the draw, verifiable by anyone
- Paying the prize to the winner and the agreed share to the charity
Pricing questions
Is the price shown final?
No. The price list is indicative and excludes VAT. The final price is set in your quote, based on the mechanic, duration and expected participation.
What if nobody wins?
The price is still due: it covers creating, running and certifying the game, and the commitment to pay the prize. Your community played for a real dream, with a real chance of winning.
Is the charity's share added to the price?
No. It comes out of the prize, between 20 and 50%, and is announced in the terms from day one.
A product for every way to play
Get the price for your game
Tell us about your brand and the prize you have in mind: you get game concepts and an indicative price.