Luck Brands
A national campaign with a jackpot worthy of your brand.
Put a prize on the line that gets the whole country talking, without setting the money aside. We design the mechanic, the contest rules and the certification with you, and we guarantee the prize.
- Prizes
- $50,000 to $10M
- Buying
- Tailored quote
- Tracking
- Entry reporting
Formats
- Available
The long-odds jackpot
A prize of up to $10 million, backed by a very low probability, for a campaign people talk about from coast to coast.
- Available
The unique code
A code under the cap, on the pack or on the receipt, and always a free way to enter online, as a no-purchase-necessary contest requires.
- Available
The playoff pool
A pool of picks across the whole playoffs, from the first round to the Stanley Cup Final, that keeps your brand in the conversation for weeks.
Money back if
If Canada wins Olympic gold in hockey, purchases made during the promotion are refunded. You pay a fixed price, and Luck For Good funds the refunds if it happens.
Formats on quote are priced case by case, once we have reviewed the mechanic.
Prize examples
$100,000
A year's salary
1 in 500,000
$4,000 to pay, or 4%
$1,000,000
A million dollars
1 in 2,500,000
$20,000 to pay, or 2%
$10,000,000
Ten million dollars
1 in 5,000,000
$150,000 to pay, or 1.5%
Indicative prices before taxes, confirmed in your quote.
How it works
- 1
Scoping
Goals, audience, timing and channels: we shape the campaign with your teams.
- 2
Mechanic and price
Mechanic, contest rules, certification and price are signed off before launch.
- 3
Launch and draw
We track entries, and the draw is certified and verifiable by anyone.
20 to 50% of every win goes to a children's charity.
See the charities we want to support