Luck Brands
A nationwide campaign with a jackpot as big as your brand.
Put a prize on the line that gets America talking, without tying up the cash. We design the mechanic, the official rules and the certification with you, and we guarantee the prize.
- Prizes
- $50,000 to $10M
- Buying
- Tailored quote
- Tracking
- Entry reporting
Formats
- Available
The long-odds jackpot
A prize of up to $10 million, backed by a very low probability, for a campaign people can't stop talking about.
- Available
The unique code
A code on the package or the receipt, plus a free way to enter online every time, as a no-purchase-necessary sweepstakes requires.
- Available
The tournament bracket
A bracket of predictions across a whole tournament, think March Madness, that keeps your brand in the conversation for weeks.
Money back if
If the home team wins the Super Bowl, purchases made during the promotion are refunded. You pay a fixed price, and Luck For Good funds the refunds if it happens.
Custom-quote formats are priced case by case, once we have reviewed the mechanic.
Prize examples
$100,000
A year's salary
1 in 500,000
$4,000 to pay, or 4%
$1,000,000
A million dollars
1 in 2,500,000
$20,000 to pay, or 2%
$10,000,000
Ten million dollars
1 in 5,000,000
$150,000 to pay, or 1.5%
Ballpark prices before tax, confirmed in your quote.
How it works
- 1
Scoping
Goals, target audience, timing and channels: we shape the campaign with your team.
- 2
Mechanic and price
Mechanic, official rules, certification and price are signed off before launch.
- 3
Launch and drawing
We track entries, and the drawing is certified and verifiable by anyone.
20 to 50% of every win goes to a children's charity.
See the charities we want to support