Luck Brands
A national campaign with a jackpot worthy of your brand.
Put a prize on the line that gets people talking, without setting the money aside. We design the mechanic, the rules and the certification with you, and we guarantee the prize.
- Prizes
- €50,000 to €10M
- Buying
- Tailored quote
- Tracking
- Entry reporting
Formats
- Available
The long-odds jackpot
A prize of up to €10 million, backed by a very low probability, for a campaign people talk about.
- Available
The unique code
A code on the pack or the receipt, and always a free way to enter online, as a no-purchase-necessary game requires.
- Available
The tournament grid
A grid of predictions across a whole tournament, which keeps your brand in the conversation for weeks.
Money back if
If the national team wins the final, purchases made during the period are refunded. You pay a fixed premium, and the refunds are funded by the cover if the event happens.
Formats on quote are offered once approved and priced by the insurer.
Prize examples
€100,000
A year's salary
1 in 500,000
€4,000 premium, or 4%
€1,000,000
One million euros
1 in 2,500,000
€20,000 premium, or 2%
€10,000,000
Ten million euros
1 in 5,000,000
€150,000 premium, or 1.5%
Indicative premiums before tax, confirmed in your quote.
How it works
- 1
Scoping
Goals, audience, timing and channels: we shape the campaign with your teams.
- 2
Mechanic and premium
Mechanic, rules, certification and premium are signed off before launch.
- 3
Launch and draw
We track entries, and the draw is certified and verifiable by anyone.
20 to 50% of every win goes to a charity.
Request a quote